SPIOUNby 6S

Performance tab

How people find you on Google: impressions, clicks, queries and pages, for every property on your account.

What this tab shows

Performance
How people find you on Google, from Search Console.
Trend chart
Day by day for the selected metric. Tap or hover the chart for the exact numbers.
All sites
One line per Search Console property, with the change against the previous period.
Top queries, all sites
The searches people typed before landing on any of your sites.
Top queries
What people searched to reach this site, with the change in clicks and position.
Top pages
Which pages of this site Google shows most.
Countries
Where the searches came from.
Devices
Phone, computer or tablet.

The numbers at the top

Clicks
Visits from Google in the selected period.
Impressions
Times your pages appeared in results.
CTR
Clicks divided by impressions.
Avg position
Average place in results, 1 is the top.

Words used here

Impressions
How many times one of your pages appeared in Google's results. Someone searched, your page was on the page of results they saw. They did not have to click. Glossary
Clicks
How many times someone clicked from Google's results to your site. Glossary
CTR (click-through rate)
Clicks divided by impressions. If your page is shown 100 times and clicked 5 times, the CTR is 5%. A low CTR often means the title or description does not make people want to click. Glossary
Average position
Where your page sits in Google's results, averaged over all the searches it appeared in. 1 is the top result. Positions after 10 usually mean your page is past the first ten results. Glossary
Google Search Console
Google's free service that shows site owners how their site performs in search. SPIOUN reads from it; it never changes anything there, except re-submitting a sitemap when you ask. Glossary