SPIOUNby 6S

Structured data and rich results

A small block of code that tells Google what the page is, and earns richer results when it is right.

Issues on this page

Broken structured data

What
The structured data on the page is broken.
Why
Google ignores broken structured data, so you lose the rich results it could earn, and Search Console may report errors.
How
Fix the syntax of the block, or disable the plugin or snippet that produces it. Test with Google's Rich Results Test. Steps for your platform →

No structured data

What
The page has no structured data.
Why
Optional. Structured data can earn richer results such as prices, events or FAQs, but a page ranks fine without it.
How
Most builders add it automatically for products, posts and events. For other pages, only add it if there is something to describe. Steps for your platform →

Rich results invalidIndexing

What
The structured data on the page has errors.
Why
No rich results until it is fixed.
How
Test the page in Google's Rich Results Test and fix what it lists. Steps for your platform →

Structured data item with a problemIndexing

What
A structured data item on the page has a problem.
Why
That item will not produce a rich result.
How
The message says which field. Fix it in the structured data or in the plugin that generates it. Steps for your platform →

Words used here

Structured data (JSON-LD)
A small block of code that describes the page to Google in a standard way: this is a product, its price is X; this is an event on this date. It can earn richer results, such as stars or prices, under your listing. Glossary
Rich results
Search results with extras: star ratings, prices, FAQs, breadcrumbs. They come from valid structured data. Glossary